If you want to learn how to write a case study\u00a0that engages prospective clients, demonstrates you can solve real business problems, and showcases the results you deliver, this guide will help.<\/p>\n

We\u2019ll give you a proven template to follow, show you how to conduct an engaging interview, and give you several examples and tips for best practices.<\/p>\n

What is a Case Study?<\/h2>\n
A business case study\u00a0is simply a story about\u00a0how you successfully delivered a solution\u00a0to your client.<\/p>\n
Case studies start\u00a0with background information\u00a0about the customer, describe problems they were\u00a0facing, present\u00a0the solutions you developed, and explain\u00a0how those solutions positively impacted the customer\u2019s business.<\/p>\n
Back to Top<\/a><\/div>\n
Do Marketing Case Studies\u00a0Really Work?<\/h2>\n
Absolutely.\u00a0A well-written case study puts prospective clients into the shoes of your paying clients, encouraging them to engage with you. Plus, they:<\/p>\n
\n
Get shared \u201cbehind the lines\u201d with decision makers you may not know;<\/li>\n
Leverage the power of \u201csocial proof\u201d to encourage prospective clients to take a chance with your company;<\/li>\n
Build trust and foster likeability;<\/li>\n
Lessen the perceived risk of doing business with you and offer proof that your business can deliver results;<\/li>\n
Help prospects become aware of unrecognized problems;<\/li>\n
Show prospects experiencing similar problems that possible solutions\u00a0are available (and you can provide said solutions);<\/li>\n
Make it easier for your target audience\u00a0to find you when using Google\u00a0and other search engines.<\/li>\n<\/ol>\n
Case studies\u00a0serve your clients too. For example, they can generate positive publicity\u00a0and highlight the\u00a0accomplishments of line staff to the management team. Your company might even throw in a new product\/service discount, or a gift\u00a0as an added bonus.<\/p>\n
But don\u2019t just take my word for it. Let\u2019s look at a few statistics\u00a0and success stories:<\/p>\n
\n
\nIn the B2B setting, events help generate the most leads, while case studies\u00a0help convert and accelerate the most leads. (\u2026) In a survey of B2B marketers, they listed case studies\u00a0as their 3rd\u00a0best way to nurture leads.\n<\/div>\n
Blue Corona<\/span>, 75+ B2B Marketing Statistics to Know in 2020<\/a><\/div>\n<\/div>\n
\n
\n49% of B2B buyers said they now rely more on content to research and make purchase decisions.
\n 2018 Content Preferences Survey Report<\/a><\/span><\/div>\n<\/div>\n
\n
\nCase studies\u00a0are one of the top five content types used to move IT purchasers through the buy cycle.\n<\/div>\n
TechTarget<\/span>, Marketing Strategies vs. IT Buyer Demands<\/a><\/div>\n<\/div>\n
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5 Winning Case Study Examples\u00a0to Model<\/h2>\n
Before we get into the nuts and bolts of how to write a case study, let\u2019s go over a few examples of what an excellent one looks like.<\/p>\n
The five case studies\u00a0listed below are well-written, well-designed, and incorporate a time-tested structure.<\/p>\n
1. Lane Terralever and Pinnacle at Promontory<\/h3>\n
$\"case$ <\/p>\n
This case study<\/a>\u00a0from Lane Terralever<\/a>\u00a0incorporates images to support the content and effectively uses subheadings to make the piece scannable.<\/p>\n
2. WalkMe Mobile and Hulyo<\/h3>\n
$\"case$ <\/p>\n
This case study<\/a>\u00a0from WalkMe Mobile<\/a>\u00a0leads with an engaging headline and the three most important results the client was able to generate.<\/p>\n
In the first paragraph, the writer expands the list of accomplishments encouraging readers to learn more.<\/p>\n
3. CurationSuite Listening Engine<\/h3>\n
$\"case$ <\/p>\n
This is an example of a well-designed printable <\/a>case study<\/a>. The client, key problem, and solution are called out in the left column and summarized succinctly.<\/p>\n
4. Brain Traffic and ASAE<\/h3>\n
$\"case$ <\/p>\n
This long format case study\u00a0(6 pages) from Brain Traffic<\/a>\u00a0summarizes the challenges, solutions, and results prominently in the left column. It uses testimonials\u00a0and headshots of the case study\u00a0participants very effectively.<\/p>\n
5. Adobe and Home Depot<\/h3>\n
$\"case$ <\/p>\n
This case study<\/a>\u00a0from Adobe and Home Depot<\/a>\u00a0is a great example of combining video, attention-getting graphics, and long form writing. It also uses testimonials\u00a0and headshots well.<\/p>\n
Now that we\u2019ve gone over the basics and showed a few great case study examples\u00a0you can use as inspiration, let\u2019s roll up our sleeves and get to work.<\/p>\n
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A Case Study\u00a0Structure That Pros Use<\/h2>\n
Let\u2019s break down the structure of a compelling case study:<\/p>\n
Choose Your Case Study Format<\/h3>\n
In this guide, we focus on written case studies. They\u2019re affordable to create, and they have a proven track record. However, written case studies\u00a0are just one of four case study formats to consider:<\/p>\n
\n
Written<\/li>\n
Video<\/li>\n
Podcast<\/li>\n
Infographic<\/li>\n<\/ol>\n
If you have the resources, video (like the Adobe and Home Depot<\/em> example above) and podcast case studies\u00a0can be very compelling. Hearing a client discuss in his or her own words how your company helped is an effective content marketing\u00a0tool.<\/p>\n
Infographic\u00a0case studies\u00a0are usually one-page images that summarize the challenge, solution, and results. They tend to work well on social media.<\/p>\n
Follow a Tried-and-True\u00a0Case Study Template<\/h3>\n
The success story\u00a0structure we\u2019re using incorporates a \u201cnarrative\u201d or \u201cstory arc\u201d designed to suck readers in and captivate their interest.<\/p>\n
Note:<\/strong>\u00a0I\u00a0recommend creating a blog post or landing page on your website that includes the text from your case study, along with a downloadable PDF. Doing so helps people find your content when they perform Google\u00a0and other web searches.<\/p>\n
There are a few simple SEO\u00a0strategies that you can apply to your blog post that will optimize your chances of being found. I\u2019ll include those tips below.<\/p>\n
Craft a Compelling Headline<\/h4>\n
The headline should\u00a0capture your audience\u2019s attention quickly. Include the most important result you achieved, the client\u2019s name, and your company\u2019s name. Create several examples, mull them over a bit, then pick the best one. And, yes, this means writing the headline is done at the very end.<\/p>\n
SEO<\/strong>\u00a0Tip:<\/strong>\u00a0Let\u2019s say your firm provided \u201cvideo editing services\u201d and you want to target this primary keyword. Include it, your company name, and your client\u2019s name in the case study\u00a0title.<\/p>\n
Write the Executive Summary<\/h4>\n
This is a mini-narrative using an abbreviated version of the Challenge + Solution + Results model (3-4 short paragraphs). Write this after you complete the case study.<\/p>\n
SEO<\/strong>\u00a0Tip:<\/strong>\u00a0Include your primary keyword\u00a0in the first paragraph of the Executive Summary.<\/p>\n
Provide the Client\u2019s Background<\/h4>\n
Introduce your client to the reader and create context for the story.<\/p>\n
List the Customer\u2019s Challenges and Problems<\/h4>\n
Vividly describe the situation and problems the customer was dealing with, before working with you.<\/p>\n
SEO<\/strong>\u00a0Tip:<\/strong>\u00a0To rank on page one of Google\u00a0for our target keyword, review the questions listed in the \u201cPeople also ask\u201d section at the top of Google\u2019s search results. If you can include some of these questions and their answers into your case study, do so. Just make sure they fit with the flow of your narrative.<\/p>\n
Detail Your Solutions<\/h4>\n
Explain the product or service your company provided, and spell out how it alleviated the client\u2019s problems. Recap how the solution was delivered and implemented. Describe any training needed and the customer\u2019s work effort.<\/p>\n
Show Your Results<\/h4>\n
Detail what you accomplished for the customer and the impact your product\/service made. Objective, measurable results that resonate with your target audience\u00a0are best.<\/p>\n
List Future Plans<\/h4>\n
Share\u00a0how your client might work with your company in the future.<\/p>\n
Give a Call-to-Action<\/h4>\n
Clearly detail what you want the reader to do at the end of your case study.<\/p>\n
Talk About You<\/h4>\n
Include\u00a0a \u201cpress release-like\u201d description of your client\u2019s organization, with a link to their website. For your printable document, add an \u201cAbout\u201d\u00a0section with your contact information.<\/p>\n
And that\u2019s it. That\u2019s the basic structure of a case study.<\/p>\n
Now, let\u2019s go over how to get the information you\u2019ll use in your case study.<\/p>\n
Back to Top<\/a><\/div>\n
How to Conduct an Engaging Case Study\u00a0Interview<\/h2>\n
One of the best parts of creating a case study\u00a0is talking with your client about the experience. This is a fun and productive way to learn what your company did well, and what it can improve on, directly from your customer\u2019s perspective.<\/p>\n
Here are some suggestions for conducting great case study\u00a0interviews:<\/p>\n
When Choosing a Case Study Subject, Pick a Raving Fan<\/h3>\n
Your sales and marketing team should know which clients are vocal advocates willing to talk about their experiences. Your customer service and technical support teams should be able to contribute suggestions.<\/p>\n
Clients who are experts with your product\/service make solid case study\u00a0candidates. If you sponsor an online community, look for product champions who post consistently and help others.<\/p>\n
When selecting a candidate, think about customer stories that would appeal to your target audience. For example, let\u2019s say your sales team\u00a0is consistently bumping into prospects who are excited about your solution, but are slow to pull the trigger and do business with you.<\/p>\n
In this instance, finding a client who felt the same way, but overcame their reluctance and contracted with you anyway, would be a good story\u00a0to capture and share.<\/p>\n
Prepping for the Interview<\/h3>\n
If you\u2019ve ever seen an Oprah interview, you\u2019ve seen a master who can get almost anyone to open up and talk. Part of the reason is that she and her team are disciplined about planning.<\/p>\n
Before conducting a case study\u00a0interview, talk to your own team\u00a0about the following:<\/p>\n
\n
What\u2019s unique about the client\u00a0(location, size, industry, etc.) that will resonate with our prospects?<\/li>\n
Why\u00a0did the customer select us?<\/li>\n
How did we help the client?<\/li>\n
What\u2019s unique about this customer\u2019s experience?<\/li>\n
What problems did we solve?<\/li>\n
Were any measurable, objective results generated?<\/li>\n
What do we want readers to do after reading this case study analysis?<\/li>\n<\/ol>\n
Pro Tip:<\/strong>\u00a0Tee up your client. Send them the questions in advance.<\/p>\n
Providing questions to clients before the interview helps them prepare, gather input from other colleagues if needed, and feel more comfortable because they know what to expect.<\/p>\n
In a moment, I\u2019ll give you an exhaustive list of interview questions. But don\u2019t send them all. Instead, pare the list down to one or two questions in each section and personalize them for your customer.<\/p>\n
Nailing the Client Interview<\/h3>\n
Decide how you\u2019ll conduct the interview. Will you call the client, use Skype or Facetime, or meet in person? Whatever mode you choose, plan the process in advance.<\/p>\n
Make sure you record the conversation. It\u2019s tough to lead an interview, listen to your contact\u2019s responses, keep the conversation flowing, write notes, and capture all that the person is saying.<\/p>\n
A recording will make it easier to write the client\u2019s story later. It\u2019s also useful for other departments in your company\u00a0(management, sales, development, etc.) to hear real customer feedback.<\/p>\n
Use open-ended questions that spur your contact to talk and share. Here are some real-life examples:<\/p>\n
Introduction<\/h4>\n
\n
Recap the purpose of the call. Confirm how much time your contact has to talk (30-45 minutes\u00a0is preferable).<\/li>\n
Confirm the company\u2019s location, number\u00a0of employees, years in business, industry, etc.<\/li>\n
What\u2019s the contact\u2019s background, title, time with the company, primary responsibilities, and so on?<\/li>\n<\/ol>\n
Initial Challenges<\/h4>\n
\n
Describe the situation at your company before engaging with us?<\/li>\n
What were the initial problems you wanted to solve?<\/li>\n
What was the impact of those problems?<\/li>\n
When did you realize you had to take some action?<\/li>\n
What solutions did you try?<\/li>\n<\/ol>\n
Solutions<\/h4>\n
\n
What solutions did you implement?<\/li>\n
What process did you go through to make a purchase?<\/li>\n
How did the implementation go?<\/li>\n
How would you describe the work effort required of your team?<\/li>\n
If training was involved, how did that go?<\/li>\n<\/ol>\n
Results, Improvements, Progress<\/h4>\n
\n
When did you start seeing improvements?<\/li>\n
What were the most valuable results?<\/li>\n
What did your team like best about working with us?<\/li>\n
Would you recommend our solution\/company? Why?<\/li>\n<\/ol>\n
Future Plans<\/h4>\n
\n
How do you see our companies working together in the future?<\/li>\n<\/ol>\n
Honest Feedback<\/h4>\n
\n
Our company is very focused on continual improvement. What could we have done differently to make this an even better experience?<\/li>\n
What would you like us to add or change in our product\/service?<\/li>\n<\/ol>\n
During the interview, use your contact\u2019s responses to guide the conversation.<\/p>\n
Once the interview is complete, it\u2019s time to write your case study.<\/p>\n
Back to Top<\/a><\/div>\n
How to Write a Case Study\u2026 Effortlessly<\/h2>\n
Case study writing\u00a0is not nearly as difficult as many people make it out to be. And you don\u2019t have to be Stephen King to do professional work. Here are a few tips:<\/p>\n
\n
Use the case study\u00a0structure that we outlined earlier,\u00a0but write these sections first: company background, challenges, solutions, and results.<\/li>\n
Write the headline, executive summary, future plans, and call-to-action (CTA) last.<\/li>\n
In each section, include as much content from your interview as you can. Don\u2019t worry about editing at this point<\/li>\n
Tell the story by discussing their trials and tribulations.<\/li>\n
Stay focused on the client and the results they achieved.<\/li>\n
Make their organization and employees shine.<\/li>\n
When including information about your company, frame your efforts in a supporting role.<\/li>\n<\/ul>\n
Also, make sure to do the following:<\/p>\n
Add Testimonials, Quotes, and Visuals<\/h3>\n
The more you can use your contact\u2019s words to describe the engagement, the better. Weave direct quotes throughout your narrative.<\/p>\n
Strive to be conversational when you\u2019re writing case studies, as if you\u2019re talking to a peer.<\/p>\n
Include images in your case study\u00a0that visually represent the content and break up the text. Photos of the company, your contact, and other employees are ideal.<\/p>\n
If you need to incorporate stock photos, here are three resources:<\/p>\n
\n
Deposit<\/a>p<\/a>hotos<\/a><\/li>\n
Unsplash<\/a><\/li>\n
Canva<\/a><\/li>\n<\/ol>\n
Proofread and Tighten Your Writing<\/h3>\n
Make sure there are no grammar, spelling, or punctuation errors. If you need help, consider using Grammarly<\/a>.<\/p>\n
My high school English teacher\u2019s mantra was \u201ctighten your writing.\u201d She taught that impactful writing is concise\u00a0and free of weak, unnecessary words<\/a>. This takes effort and discipline, but will\u00a0make your writing stronger.<\/p>\n
Also, keep in mind that we live in an attention-diverted society. Before your audience will dive in and read each paragraph, they\u2019ll first\u00a0scan your work.\u00a0 Use subheadings<\/a>\u00a0to summarize information, convey meaning quickly, and pull the reader in.<\/p>\n
Be Sure to Use Best Practices<\/h3>\n
Consider applying the following best practices to your case study:<\/p>\n
\n
Stay laser-focused on your client and the results they were able to achieve.<\/li>\n
Even if your audience is technical, minimize the use of industry jargon. If you use acronyms, explain them.<\/li>\n
Leave out the selling and advertising.<\/li>\n
Don\u2019t write like a Shakespearean wannabe. Write how people speak. Write to be understood.<\/li>\n
Clear and concise writing is not only more understandable, it inspires trust. Don\u2019t ramble.<\/li>\n
Weave your paragraphs together so that each sentence is dependent on the one before and after it.<\/li>\n
Include a specific case study\u00a0call-to-action (CTA).<\/li>\n
A recommended case study\u00a0length is 2-4 pages.<\/li>\n
Commit to building a library of case studies.<\/li>\n<\/ol>\n
Get Client Approval<\/h3>\n
After you have a final draft, send it to the client for review and approval. Incorporate any edits they suggest.<\/p>\n
Use or modify the following \u201cConsent to Publish\u201d form to get the client\u2019s written sign-off:<\/p>\n
\n
\n
Consent to Publish<\/strong><\/p>\n
Case Study<\/strong>\u00a0Title:<\/strong><\/p>\n
Author:<\/strong><\/p>\n
I hereby confirm that I have reviewed the case study\u00a0listed above and on behalf of the [Company Name], I provide full permission for the work to be published, in whole or in part, for the life of the work, in all languages and all formats by [Company publishing the case study].<\/p>\n
By signing this form, I affirm that I am authorized to grant full permission.<\/p>\n
Name:<\/strong><\/p>\n
Title:<\/strong><\/p>\n
Company Name:<\/strong><\/p>\n
Address:<\/strong><\/p>\n
E-mail Address:<\/strong><\/p>\n
Signature:<\/strong><\/p>\n
Date:<\/strong><\/p>\n<\/div>\n<\/div>\n
Back to Top<\/a><\/div>\n
Common Case Study\u00a0Questions (& Answers)<\/h2>\n
We\u2019ll wrap things up with a quick Q&A. If you have a question I didn\u2019t answer, be sure to leave it in a blog comment below.<\/p>\n
Should I worry about print versions of my case studies?<\/h3>\n
Absolutely.<\/p>\n
As we saw in the CurationSuite<\/em>\u00a0and Brain Traffic<\/em>\u00a0examples earlier, case studies\u00a0get downloaded, printed, and shared. Prospects can and will judge your book by its cover.<\/p>\n
So, make sure your printed case study\u00a0is eye-catching and professionally designed. Hire a designer<\/a>\u00a0if necessary.<\/p>\n
Why are good case studies\u00a0so effective?<\/h3>\n
Case studies\u00a0work because people trust them.<\/p>\n
They\u2019re not ads, they\u2019re not press releases, and they\u2019re not about how stellar your company is.<\/p>\n
Plus, everyone likes spellbinding stories with a hero [your client], a conflict [challenges], and a riveting resolution [best solution\u00a0and results].<\/p>\n
How do I promote my case study?<\/h3>\n
After you\u2019ve written your case study\u00a0and received the client\u2019s approval to use it, you\u2019ll want to get it in front of as many eyes as possible.<\/p>\n
Try the following:<\/p>\n
\n
Make sure your case studies\u00a0can be easily found on your company\u2019s homepage.<\/li>\n
Tweet\u00a0and share the case study\u00a0on your various social media\u00a0accounts.<\/li>\n
Have your sales team\u00a0use the case study\u00a0as a reason to call on potential customers. For example: \u201cHi [prospect], we just published a case study\u00a0on Company A. They were facing some of the same challenges I believe your firm is dealing with. I\u2019m going to e-mail you a copy. Let me know what you think.\u201d<\/em><\/li>\n
Distribute printed copies at trade shows, seminars, or during sales presentations.<\/li>\n
If you\u2019re bidding on a job and have to submit a quote or a Request for Proposal (RFP), include relevant case studies\u00a0as supporting documents.<\/li>\n<\/ol>\nBack to Top<\/a><\/div>\n
Ready to Write a Case Study\u00a0That Converts?<\/h2>\n
If you want to stand out and you want to win business, case studies\u00a0should be an integral part of your sales and marketing efforts.<\/p>\n
Hopefully, this guide answered some of your questions and laid out a path that will make it faster and easier for your team to create professional, sales-generating content.<\/p>\n
Now it\u2019s time to take action and get started. Gather your staff, select a client, and ask a contact to participate. Plan your interview and lead an engaging conversation. Write up your client\u2019s story, make them shine, and then share it.<\/p>\n
Get better at the case study\u00a0process by doing it more frequently. Challenge yourself to write at least one case study\u00a0every two months.<\/p>\n
As you do, you\u2019ll be building a valuable repository of meaningful, powerful content. These success stories\u00a0will serve your business in countless ways, and for years to come.<\/p>\n
The post How to Write a Case Study: Step-by-Step Guide (+ Examples)<\/a> appeared first on Smart Blogger<\/a>.<\/p>\n
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If you want to learn how to write a case study\u00a0that engages prospective clients, demonstrates you can solve real business problems, and showcases the results you deliver, this guide will help. We\u2019ll give you a proven template to follow, show you how to conduct an engaging interview, and give you several examples and tips for … Read more<\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2212","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t

1. Lane Terralever and Pinnacle at Promontory<\/h3>\n<\/p>\n

A Case Study\u00a0Structure That Pros Use<\/h2>\nLet\u2019s break down the structure of a compelling case study:<\/p>\n

Show Your Results<\/h4>\nDetail what you accomplished for the customer and the impact your product\/service made. Objective, measurable results that resonate with your target audience\u00a0are best.<\/p>\n

List Future Plans<\/h4>\nShare\u00a0how your client might work with your company in the future.<\/p>\n

Give a Call-to-Action<\/h4>\nClearly detail what you want the reader to do at the end of your case study.<\/p>\n

Common Case Study\u00a0Questions (& Answers)<\/h2>\nWe\u2019ll wrap things up with a quick Q&A. If you have a question I didn\u2019t answer, be sure to leave it in a blog comment below.<\/p>\n

Should I worry about print versions of my case studies?<\/h3>\nAbsolutely.<\/p>\nAs we saw in the CurationSuite<\/em>\u00a0and Brain Traffic<\/em>\u00a0examples earlier, case studies\u00a0get downloaded, printed, and shared. Prospects can and will judge your book by its cover.<\/p>\n

1. Lane Terralever and Pinnacle at Promontory<\/h3>\n
$\"case$ <\/p>\n
This case study<\/a>\u00a0from Lane Terralever<\/a>\u00a0incorporates images to support the content and effectively uses subheadings to make the piece scannable.<\/p>\n

A Case Study\u00a0Structure That Pros Use<\/h2>\n
Let\u2019s break down the structure of a compelling case study:<\/p>\n

Show Your Results<\/h4>\n
Detail what you accomplished for the customer and the impact your product\/service made. Objective, measurable results that resonate with your target audience\u00a0are best.<\/p>\n

List Future Plans<\/h4>\n
Share\u00a0how your client might work with your company in the future.<\/p>\n

Give a Call-to-Action<\/h4>\n
Clearly detail what you want the reader to do at the end of your case study.<\/p>\n

Common Case Study\u00a0Questions (& Answers)<\/h2>\n
We\u2019ll wrap things up with a quick Q&A. If you have a question I didn\u2019t answer, be sure to leave it in a blog comment below.<\/p>\n