{"id":3050,"date":"2020-10-19T12:15:39","date_gmt":"2020-10-19T12:15:39","guid":{"rendered":"http:\/\/testsitetwo.biz\/?p=3050"},"modified":"2020-10-19T12:15:39","modified_gmt":"2020-10-19T12:15:39","slug":"how-to-spot-your-business-vulnerabilities","status":"publish","type":"post","link":"https:\/\/testsitetwo.biz\/?p=3050","title":{"rendered":"How to Spot Your Business Vulnerabilities"},"content":{"rendered":"

<\/p>\"How<\/a>\n

Deep roots aren\u2019t enough to survive storms. You need flexibility. To start, identify where you need to adapt by proactively identifying your vulnerabilities.<\/span><\/p>\n

The coast is a gusty place. You may own windblown oceanside family photos. Perhaps you\u2019ve ventured to the beach to beat the heat. But even if your knowledge of beaches is confined to television, you\u2019ve probably noticed that palm trees are quite at home near the sea.<\/span><\/p>\n

It can be a bit daunting to walk underneath these tall, often thin trees when the wind starts really blowing. The fronds above rattle. The trunk creaks. Sometimes, a tree bends so far you think it might snap. And yet, these trees bear the wind far better than oaks and pines and cedars. Such sturdy behemoths can snap during severe storms. As they crash down, they expose deep, complex root systems that once anchored them in place. When the dust settles, it\u2019s the palm trees that remain\u2014still swaying in the breeze.<\/span><\/p>\n

The key, of course, is flexibility. Rigidity in the face of winds eventually gives way to increasing pressure. Palm trees bend without breaking.<\/span><\/p>\n

This flexibility is a posture entrepreneurs learn to master early on. And you can learn it, too. The key to successfully adapting in the face of changing winds is your ability to proactively identify vulnerabilities in four specific domains.<\/span><\/b><\/p>\n

Suppliers<\/b><\/h3>\n

This is the domain where you receive the raw materials needed to accomplish your work. If you work in production, these raw materials are obvious. You can\u2019t print books without paper. You can\u2019t make pizza without cheese.<\/span><\/p>\n

But even in the knowledge or services industries, it\u2019s important to take a closer look. You can\u2019t clean houses without cleaning supplies. You can\u2019t work on the back end of a website with slow internet. You can\u2019t sell vacations to exotic places when borders are closed.<\/span><\/p>\n

To identify vulnerabilities, ask:<\/span><\/p>\n